Privacy Policy

1. Information We Collect

Alkalive collects certain types of information to provide you with the best possible experience and to operate efficiently as a company. This information helps us process orders, improve customer service, personalize marketing, and enhance our digital platforms. We may collect data through various methods, including when you browse our site, make a purchase, subscribe to newsletters, or interact with us through forms or social media. The information we collect may include:

• Personal information such as your full name, email address, billing details, shipping address, and phone number.
• Account or transaction data from purchases or inquiries you make through our online store.
• Device and usage information, including IP address, browser type, operating system, and pages visited.
• Cookies and analytics data that help us understand browsing behavior and improve site functionality.

2. How We Use Your Information

We use the data we collect to deliver high-quality services and improve your overall experience with Alkalive. Personal information allows us to tailor our communications and ensure seamless order processing, while technical data helps us maintain website stability and efficiency.

Our goal is to use your information responsibly, always balancing operational needs with your right to privacy. Specifically, we may use your information to:

• Process orders, handle payments, and deliver products efficiently.
• Communicate with you about your orders, new offers, or relevant product updates.
• Customize website content and recommendations based on your preferences.
• Analyze website usage to identify trends, improve performance, and optimize user experience.
• Ensure compliance with legal obligations and prevent fraudulent or unauthorized activity.

3. Sharing of Information

We understand that your personal data is valuable and confidential. Alkalive does not sell, rent, or trade your personal information to third parties. We may, however, share limited data with trusted service providers and partners who help us operate our business efficiently. These partners are contractually required to handle your data securely and only for purposes that align with this Privacy Policy. We may also share data when it is required by law, to protect our rights, or to ensure the integrity of our business operations. Examples of information sharing include:

• Service providers such as payment processors, logistics partners, website hosts, and marketing agencies who perform services on our behalf.
• Legal or regulatory authorities if disclosure is necessary to comply with applicable laws, enforce agreements, or respond to lawful requests.
• Business transfers, such as mergers or acquisitions, in which case your information may be transferred as part of the business assets.

4. Cookies and Tracking Technologies

Cookies and similar tracking technologies are small data files that help us improve your browsing experience on our website. These tools enable certain website functions, remember your preferences, and help us understand how users interact with our pages. We use both essential cookies, which are required for site operation, and analytical cookies, which allow us to analyze user behavior and improve website design. You can control or disable cookies through your browser settings at any time. The main purposes of using cookies include:

• Enhancing website navigation and remembering your previous interactions.
• Measuring and improving website performance and loading speed.
• Supporting marketing campaigns by showing relevant products and offers.
• Helping detect and prevent fraudulent or suspicious activity.

5. Data Retention

Alkalive retains personal data only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable laws and regulations. Once your information is no longer needed, it will be securely deleted or anonymized to prevent unauthorized access or misuse. We continuously review our retention practices to ensure that data is not stored longer than necessary. Specifically, we retain data for the following durations:

• Customer transaction and order information for accounting and compliance purposes.
• Contact and communication records to maintain service quality and respond to inquiries.
• Website analytics data for improving functionality and user experience.

6. Your Rights

You have control over your personal information and the right to know how it is used. Depending on your jurisdiction, you may have additional legal rights that allow you to access, modify, or delete certain data that we hold.

Alkalive respects these rights and is committed to addressing any privacy-related concerns in a timely and transparent manner. You may request to:

• Access or obtain a copy of the personal information we hold about you.
• Correct inaccurate or outdated information.
• Request deletion of your personal data, subject to legal or contractual obligations.
• Withdraw consent for receiving marketing communications at any time.

7. Security

Protecting your information is a top priority at Alkalive. We implement administrative, technical, and physical safeguards to reduce the risk of unauthorized access, disclosure, or misuse. Our security measures are regularly reviewed to ensure they align with current industry best practices. While no online platform can guarantee absolute security, we take every reasonable step to maintain the confidentiality and integrity of your personal information. This includes:

• Using encrypted connections (HTTPS) for data transmission.
• Implementing secure payment gateways and authentication processes.
• Restricting access to personal data to authorized personnel only.
• Conducting regular security audits and system updates.

8. Links to Other Websites

Our website may include links to external or third-party websites for your convenience. These sites are not operated or controlled by Alkalive, and we cannot guarantee their privacy practices or content accuracy. We recommend reviewing the privacy policies of any external sites you visit before providing personal information.

These links are provided to enhance your experience, but we encourage you to exercise caution and be aware that once you leave our site, this Privacy Policy no longer applies.

9. Updates to This Policy

Alkalive may update this Privacy Policy periodically to reflect new laws, industry standards, or changes in our operations. We encourage you to review this page regularly to stay informed about how we protect your data.

All updates will take effect once posted on this page, and the "Last Updated" date at the top will indicate the most recent version. Continued use of our website after changes are made signifies your acceptance of the revised policy.